We’ve been taking some time to reflect this week on the harrowing insights from fast fashion, shown by Stacey Dooley for BBC. This was a watch that absolutely could not be missed here at TISKA, exploring issues that have always been held at our core and remain to be tackled throughout all of our manufacturing processes, from start to finish. If you’ve not had chance to catch up yet, it’s certainly worth watching, whether you’re conscious of ethical practices and morals or a fashionista with a wardrobe bursting at the seams – there’s definitely something in this documentary that will resonate.
It’s quite a scary thought how uncommon it is that consumers don’t recognise the damage being done in the garment making processes, with cotton alone causing monumental damages to areas in which people continue to live. Clean water is inaccessible due to the chemicals washed into family’s only water supplies, and living with skin irritations and illnesses become normal. To bring this closer to home, Stacey approached shoppers, asking them how much water they thought the items in their shopping bag will have used. Worryingly, each shopper was never even close to the answer, suggesting as little as 500 litres, when in fact research suggested closer to tens of thousands. This water is used once only, and then remains unfiltered of the chemicals and washed back into rivers.
With these issues being so brushed under the carpet, it’s difficult for consumers to understand the damage caused, and with big high street brands failing to address their own actions and shortcomings, the struggle grows. However small changes can be made, and small changes lead to big differences. Stacey looked to tackle the problem head on (in true Stacey style, of course) and approached some of social media’s biggest fashion influencers. The feedback she received was much the same as is echoed within the consumer market, the damage was unheard of. Following the chat, Stacey found that action was taken by blogger Naomi Smart, publishing a piece about becoming more conscious of her shopping habits. It’s these small steps and changes that can influence others and lead to something of a much bigger impact, attitudes change and brands have to act.
Fortunately, TISKA has held this attitude from day one. Our manufacturing process involves little risk to the environment, and looking after the planet is something we strive to do. With Nordic experiences and lifestyles being TISKA’s biggest influence, it only made sense that we look after the environment, meaning future generations can enjoy the same experiences that inspired our collections. Having gathered first hand experience in a fast fashion industry and learning how disposable clothing had became, TISKA has been founded with a mission to challenge these practices. Each handcrafted garment can deliver genuine long lasting quality, style and compassion whilst ensuring luxury from materials sourced ethically and packaging is used from recycled materials. Research and meetings with suppliers to find those who share the same morals as we do have meant that we can proudly say, we’re here to change fashion’s dirty secrets.
Wear TISKA with pride, and join us to make changes. Slow down, for all our sakes.