“Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.” (STUDY NEW YORK)
Fast Fashion is when companies imitate styles and trends seen on the runways at fashion week with the aim to be in the shops only weeks later. As a result they are often recreated at a much lower price and quality to sell to the mass market.
TISKA London Nordic style fits in with the slow fashion movement.
1 – SLOW FASHION IS BETTER FOR THE ENVIRONMENT
Fast fashion is mass produced meaning prices stay low. With the prices being so low it encourages consumers to buy more than is needed resulting in more landfill. Around 1 million tonnes of textiles are thrown away every year. Every time it rains, water drains through all the rubbish so consequently picks up chemical and hazardous materials. This includes chemicals used in clothing such as dyes and bleaches.
While in contrast Slow fashion is as the name suggests means slow consumption. Resulting in less pressure on the environment to produce raw materials.
As the amazing Vivienne Westwood says;
“Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes.”
2 – PERSONAL TOUCH
The relationship between the business owner and the consumer frequently goes beyond the purchase. This means you get a different kind of care and quality. The focus is on the details and being the best they can be. This is shown through TISKA London’s unique Nordic Style collections; we aim to produce timeless, high quality garments with exceptional levels of service.
3 – YOUR MONEY IS FUNDING A PERSONS DREAM WHILE YOU ARE GETTING TO WEAR SOMETHING THAT IS SPECIAL AND MADE WITH PURE LOVE.
A lot of businesses that offer slow fashion are also small businesses mainly because they love what they do and care about points 1, 2, 4 and 5.
4 – IT MEANS YOU CAN BE ORIGINAL AND THE CHANCES THAT SOMEONE ELSE WILL BE WEARING THE SAME GARMENT IS BEYOND SLIM
Slow fashion allows scope for originality because there is less pressure to produce a garment/collection in less than a week. Love, care and deep thought go into every stitch, silhouette, pattern, etc. This is where the innovation happens.
5 – FAIR TREATMENT
The main reason that fast fashion is so cheap is because it is manufactured on a huge scale; mass produced. For companies to stay competitive they need to find cheap labour. This often involves manufacturing in countries that are the poorest in the world. Unfair and unsafe conditions for the workers that produce these clothes remain widespread. There is this pressure for cheap and speedy production of supplier factories and most work in garment factories is repetitive, tedious and low-skilled.
Labour standards are so low that even though apparel is the largest employer of women globally, less than 2% of these women earn a living wage, according to The Huffington Post. These women can’t even afford to buy the cheap, fast fashion they’re producing to ship overseas.
“Child labour is a particular issue for fashion because much of the supply chain requires low-skilled labour and some tasks are even better suited to children than adults. In cotton-picking, employers prefer to hire children for their small fingers, which do not damage the crop.” – UNICEF
TISKA London manufactures in Great Britain, supporting the British economy. We have a close relationship with the manufacturers and know each one personally.
We all have a responsibility to look after the women in our world – we can do this by buying responsibly and educating ourselves as to where our clothes come from.
Blog by Fashion Designer Kim Stacey